This paper examines how people in Copenhagen interact with and perceive six of the main neighbourhoods in the capital. As a special case, an equivalent analysis is carried out for the popular food market Torvehallerne. The research was conducted by applying statistical analysis and natural language processing to captions from Instagram posts tagged with neighbourhood names. The analysis reveals that the Instagram segment have a positive perception of their neighbourhoods and like to display their social engagement with the city and its hotspots.