ABSTRACT

Automobile exhibition and sales centre refers to a place or structure specifically designed for display and sales of cars and its buyers, planned as a unified structure to create an avenue for buyers and those who dream of owning a car to enjoy such coordinated and friendly environment. Its friendly environment gives not only a high standard of commercial activities, but special natural or manmade environment for such experience. A theoretical, as well aspractical key issue in the design of automobile center, is how the layout of space interacts with the layout of objects to realize a specific effect, express the intended message or create a richer spatial structure. To fully understand this interaction entails answering three critical questions: Does the spatial design make a difference, and if so, what kind of difference? How does it relate to the curatorial intent? What dimensions of our experience of exhibition centers are determined by the way exhibits and objects are organized spatially? These questions will be addressed in this paper against the background of a coherent body of literature which offers a certain rigor in the analysis of spatial layouts, and within the context of a smaller, less systematic body of object layout studies which, focusing on curatorial intent, looks only obliquely at space. It is the intention of this paper to try to develop a synthetic overview of spatial and object layout within a single theoretical framework, seeking to contribute to a better understanding of exhibition morphology. This combined framework will be built through a series of paired case studies specially selected, and designed to allow the pursuit of specific theoretical questions.The basic challenges in the design of automobile exhibition and sales center is the harmonious resolution between the architecture of the exhibition and sales center, its environment, proper illumination of the desired spaces and circulation of users. This thesis will provide an Exhibition and sales 17 center for Innoson Automobile Companies through a coordinated customers’ movement or circulation.