AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)
- Department: Mass Communication
- Project ID: MAS1575
- Access Fee: ₦5,000
- Pages: 81 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 479
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ABSTRACT
Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.
Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.
Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.
It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.
In terms of the subject of a television show or programme.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
LIST OF TABLES
CONTENTS
CHAPTER ONE
1.1INTRODUCTION
1.2STATEMENT OF PROBLEM
1.3OBJECTIVES OF THE STUDY
1.4SIGNIFICANCE OF THE STUDY
1.5RESEARCH QUESTIONS
1.6RESEARCH HYPOTHESES
1.7DEFINITION OF TERMS
1.8ASSUMPTIONS
1.9LIMITATION OF THE STUDY
CHAPTER TWO
2.1SOURCES OF REVIEW
2.2THE SUMMARY
CHAPTER THREE
3.1RESEARCH METHODOLOGY
3.2RESEARCH DESIGN
3.2.1POPULATION
3.3RESEARCH SAMPLE
3.3.2RESEARCH INSTRUMENT
3.4DATA COLLECTION
3.5METHOD OF DATA ANALYSIS
CHAPTER FOUR
4.1PRESENTATION AND ANALYSIS OF DATA
4.2DEMOGRAPHIC INFORMATION
4.3RESULTS
4.4DISCUSSION
CHAPTER FIVE
5.1SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.2CONCLUSION
5.3RECOMMENDATION
REFERENCES
BIBLIOGRAPHY
- Department: Mass Communication
- Project ID: MAS1575
- Access Fee: ₦5,000
- Pages: 81 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 479
Get this Project Materials
