Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use and did not necessarily need complex technology.

The weaknesses of not being able to communicate to large audiences led to the development of mass media, such as writing. With these developments, the role of the media in the society became more and more significant. John Dewey emphasized the role of media for education as James Agee and Walter Lippmann also highlighted the functions of the media for entertainment and information.