ABSTRACT
Television is an important medium of communication in 21st century which is used for several reasons including information, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication. Television has become a major source of information acquisition, companionship and a relaxation tool as it provides million with free leisure strategies and opportunities
The aim of writing this project is to look into the influence of television programmes on Yoruba Culture and Tradition, Using a case study of Obafemi Owode Local Government Area, Ogun State, Nigeria. Several works have observed the psychological aspects watching television and it is an established fact which can be vividly in this project that people are affected differently, depending on the information type and exposure level; hence the television programmes should be put in best use to better the lives of the Yoruba people and the whole of Nigeria at large.
TABLE OF CONTENTS
TITLE PAGE I
DEDICATION Ii
CERTIFICATION Iii
ACKNOWLEDGEMENT Iv
ABSTRACT V
CHAPTER ONE: INTRODUCTION
1.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF THE PROBLEM 3
1.3 OBJECTIVE OF THE STUDY 3
1.4 RESEARCH QUESTION 4
1.5 SIGNIFICANCE OF TH STUDY 4
1.6 SCOPE AND LIMITATION OF THE STUDY 4
1.7 OPERATIONAL DEFINITION OF TERMS 5
1.7.1 MASS MEDIA 5
1.7.2 TELEVISION 5
1.7.3 CULTURE 5
1.7.4 INFLUENCE 5
1.7.5 PROGRAMMES 6
CHAPTER TWO: LITERATURE REVIEW
2.1 CONCEPTUAL FRAMEWORK 7
2.2 MASS MEDIA 7
2.3 CLASSIFICATIONS 8
2.4 HOW PEOPLE USE THE MEDIA 8
2.5 THE IMPORTANCE OF THE MASS MEDIA 9
2.6 FUNCTION OF THE MASS MEDIA 10
2.7 COMMUNICATION DEFINED 10
2.8 ELEMENT OF COMMUNICATION 11
2.9 HISTORY OF TELEVISION 12
2.10 THE HISTORY OF NIGERIA TELEVISION 13
2.11 FACTORS RESPONSIBLE FOR THE GROWTH OF TELEVISION 14
2.11.1 POLITICAL FACTORS 14
2.11.2 ECONOMIC FACTORS 15
2.11.3 EDUCATION 17
2.11.4 GOVERNMENT INTERVENTION 18
2.11.5 PROMOTION OF CULTURAL HERITAGE 19
2.11.6 FOREIGN CULTURAL INFLUENCE 20
2.11.7 INCREASE IN POPULATION AND NEED FOR INFORMATION 21
2.11.8 TECHNOLOGICAL FACTOR 21
2.12 MEANING OF CULTURE 23
2.13 COMPONENT OF CULTURE 24
2.14 CULTURE AND THE MASS MEDIA 25
2.15 YORUBA CULTURE AND TRADITION 36
2.16 OBAFEMI OWODE OGUN STATE 27
2.16.1 HISTORICAL BACKGROUND 27
2.16.2 GEOGRAPHICAL LOCATION 27
2.16.3 OCCUPATION 27
2.16.4 RELIGION 28
2.16.5 EDUCATION 28
2.16.6 ECONOMIC ACTIVITIES 28
2.16.7 LANDMARK 29
2.16.8 POLITICAL WORK 29
2.16.9 TRADITIONAL RULERS 30
2.17 EMPERICAL REVIEW 31
2.18 THEORETICAL FRAMEWORK 32
2.18.1 ATTITUDE CHANGE THEORY 32
2.18.2 AGENDA SETTING THEORY 32
2.18.2 SOCIALCOGNITIVE THEORY 34
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 RESEARCH METHODOLOGY 36
3.2 RESEARCH DESIGN 36
3.3 SOURCES OF DATA 36
3.3.1 PRIMARY SOURCE OF DATA 37
3.3.2 SECONDARY SOURCE OF DATA 37
3.4 POPULATION OF THE STUDY 37
3.5 SAMPLE SIZE AND SAMPLING TECHNIQUE SIZE 37
3.6 INSTRUMENT FOR DATA COLLECTION 38
3.7 VALIDITY AND RELIABILITY OF DATA 38
CHAPTER FOUR: DATA ANALYSIS
4.1 INTRODUCTION 40
4.2 PRESENTATION OF DATA ANALYSIS 40
4.3 DISCUSSIONS 50
CHAPTER FIVE
5.1 SUMMARY 51
5.2 CONCLUSIONS 51
5.3 RECOMMENDATIONS 52
BIBLIOGRAPHY 53
APPENDIX 54
QUESTIONNAIRE 55
