ABSTRACT

This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate in the culture of students of tertiary institutions in Abia state especially as it relates to their dressing patterns. Research has shown that, Movies, like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship between communication messages and their Influence on the respondent. The thrust of this work was therefore, to examine the Influence that home movies have on the dressing patterns of students of tertiary institutions in Abia state. The survey research method was adopted, with a sample size of 400. The questionnaire was the research instrument for the collection of data. Findings showed that home movies celebrate African values in their dress patterns. This is in contrast with the obvious practice in Western and foreign movies where the contemporary trend is in the swap of roles between the male and the female gender as manifested in the swap of dress culture. This shows that home movies have Influence on the pattern of dressing of students of tertiary institutions in Abia State. The study recommends among other things that the home movies industry should use their medium to promote the very rich cultural values of Nigeria and Africa. More so, the Tourism industry should cash in on the large audience that the entertainment sector is drawing, to re-brand, package and present the good image of Nigeria as a country of economic opportunities and decent moral values.

TABLE OF CONTENTS

Title Page 

Certification

Dedication 

Acknowledgements 

Table Of Contents

List Of Tables

Abstract

CHAPTER ONE

1.1 Background of study

1.2 Statement of Problem

1.3 Objectives of study

1.4 Research Questions

1.5 Significance of Study

1.6 Scope of the Study

1.7 Definition of Terms

References

CHAPTER TWO LITERATURE REVIEW

2.1 Focus of Review

2.1.1 Historical Analysis of Home Movies in Nigeria

2.1.2 Influences of Home Movies Viewing on Students Psychographical attributes

2.1.3 Home Movie Content: Gender and Racial Stereotyping

2.1.4 Studies on Media Influence: An Overview

2.2 Theoretical Framework

References

CHAPTER THREE RESEARCH METHODOLOGY

3.1 Research Design

3.2 Population of Study

3.3 Sample Size 

3.4 Sampling Procedure

3.5 Measuring Instrument

3.6 Method of Data Analysis & Interpretation

3.7 Validity of Instrument

3.8 Reliability of Instrument

References

CHAPTER FOUR

4.1 Presentation of Data

4.2. Discussion and Interpretation of Findings

CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary

5.2 Conclusion

5.3 Recommendations 

BIBLIOGRAPHY

QUESTIONNAIRE