TABLE OF CONTENTS

Declaration ..................................................................................................................................... 3

APPROVAL ................................................................................................................................... 4

CHAPTER ONE ··································:······: ................................................................................. 5

INTRODUCTION .......................................................................................................................... 5

1.1 Background to the Study ........................................................................................................... 5

1.2 S_tatement bf the Problem .......................................................................................................... 6

1.3 Purpose of the Study ................................................................................................................. 7

1.4 Objectives of the Study ............................................................................................................. 7

1.5 Research questions .................................................................................................................... 7

I .6 Scope of the Study .................................................................................................................... 7

1.7 Significance of the Study .......................................................................................................... 7

CHAPTER T...,W O .......................................................................................................................... 8

LITERATURE REVIEW ............................................................................................................... 8

2.0 Introduction ............................................................................................................................... 8

2.1 Impact of New Media on Traditional Mainstream Mass Media .............................................. 8

2.2 Challenges faced by the mainstream mass media ............................................................... 10

2.3 Contributions of the Internet on the Development of New Media ......................................... 11

RESEARCH METHODOLOGY .................................................................................................. 12

3.0. Introduction ..................................... : ...................................................................................... 12

3 .1 Research Design ...................................................................................................................... 12

3.2 Study Population ..................................................................................................................... 12

3.3 Sample Size ............................................................................................................................. 13

3.4 Sample Technique ................................................................................................................... 13

3.5 Research Ipstruments .............................................................................................................. 13

3.6 Sources of Data ....................................................................................................................... 13

3.7 Data Control and Measurement .............................................................................................. 14

3.8 Data analysis ........................................................................................................................... 14

CHAPTER FOUR ......................................................................................................................... 16

PRESENTATION, INTERPRETATION AND DISCUSSION OF THE FINDINGS ................ 16

4.0 Introduction ............................................................................................................................. 16

CHAPTER FIVE ............................................................................................................................... 22

SUMMARY, CONCLUSION AND RECOMMENDATIONS ................................................... 22

5.0 Introduction .............................................................................................................................. 22

5.1 Major findings .................................. : ...................................................................................... 22

5 .2 Strengths and Limitations of the study ................................................................................... 23

5.3 Conclusion .............................................................................................................................. 23

5.4 Recommendation .................................................................................................................... 24

REFERENCES ............................................................................................................................. 25

APPENDICES ................................................................................. 

Appendix 1: QUESTIONNAIRE .....................................................