ABSTRACT

This study focused on marketing strategies for information service in Kaduna state public Library. The study was basically narrowed to only public libraries in Kaduna State Nigeria. The objectives of the study are to identify the type of marketing strategy adopted by Kaduna state Public Libraries, to assess the marketing strategies adopted by Kaduna State Public Library, to investigate the level effectiveness of the strategy in marketing information services to library users, to identify the challenges militating against effective marketing in Kaduna Public Library, to assess the problems of poor dissemination of library services to the users due to lack or inadequate marketing strategies used to promote the library and its services. The study considered one theory and compliments it with a model to be able to up with a conceptual framework for the study. A descriptive survey research design has been employed for the study, applying the qualitative method. The target population comprises of all 87 librarians in the three libraries and 400 library users. Literatures are reviewed base on the sub-heads, objectives and conceptual framework of the study. Gaps in empirical review of the literatures have also being established. Interview schedule and Questionnaire was used for collecting data. A Pilot study was conducted in a library which has similar characteristics to the Public library in order to ascertain the validity and reliability of the instruments to be used for data collection. Data collected has been sorted and analyzed. Tabulation and presentation of data has been done using Descriptive statistic methods which includes tables, frequencies and percentages. Piloting has been conducted in the National library in Kaduna state which shares with similar characteristics; validity and reliability of the instruments were found to be consistent with the study. Key findings from the study where strategies adopted in the libraries show how ineffective the strategies are to the promotion of library services. Solutions have been provided to the challenges affecting promotion of library services in Kaduna state public libraries.