ABSTRACT

The construction of females in the media and popular culture remains a topical discourse. Dominant literature in the subject shows that the media are phallocentric and patriarchal. This study examines the construction of South African women in the film Isibaya. The study is guided by Africana Womanism and Critical Political Economy of the media theory. I employed Critical Discourse Analysis and semiotic analysis to examine images of African women in the film under study. Findings show that women continue to be objectified in the media. In fact, the movie Isibaya symbolically annihilates female bodies.