ABSTRACT

The discontinuation of radio drama programmes on most Nigerian radio stations does some degree ofdisservice to the society, because the Radio drama model has the capacity to socially mobilization the society. This research is an analytical study that centers on how Radio drama can be used for social mobilization. It uses the Radio drama programme on Progress FM, Ado Ekiti and another on Positive FM, Akure, as case studies, lo investigate how Radio drama is been explored for Social mobilization. The research explores the use of interviews and the focus group discussion approaches to examine the extent to which Radio drama can be used to socialize the society. The researcher observed that most radio dramas are anchored of three vital theories; Persuasion Theory, Theory of Reasoned Action and Diffusion Theory, to engender regular followership and good perception. Among other things, the researcher recommends that hence there is much public interest to Radio drama, there should be more slots for Radio drama on the Nigerian Radio stations, in the interest of evolving a belier society.