ABSTRACT

This study investigates the relationship that exists between Beauty Magazine Consumption and beauty choice of consumers. Specifically, the intent of the study is to determine whether consumption of beauty magazine has an impact on beauty choice among CMD students. The study adopted survey research design and data were collected through administered questionnaire. Data analysis was conducted using SPSS version 20 and the results were presented in tables in frequency and percentage. The findings reveal that consumption of Beauty Magazine has an influence on the beauty sense of CMD students. It is however, recommended that gender roles should be evaluated by future researchers. This is to find out if the beauty choice is influenced mostly by male or female, and to also, see if these findings could be replicated in other departments in any other university.