EFFECT OF SOCIAL MEDIA ON THE CHURCH

ABSTRACT

There is no doubt that social media has gained wider acceptability and usability and it is also becoming probably the most important communication tools among people. Church is simply a particular Christian denomination or group of Christian believers. There is perceived effect of social media on the church. Several authors had considered the pro and con of social media on the Church. However it is necessary to view the effect from a scientific point of view. The purpose of this paper is to explore the factors that affect the use of social media and determine the percentage contribution of the factors to the success or failure of the church. It is also to evolve a standard metric for planning, management and assessment of social media program in the church. Questionnaires are distributed to church members and factor analysis by principal component using Statistical Package for Social Scientist (SPSS) was carried out. The result obtained placed a high premium on the group account, enlightenment, privacy and security policy issues on social media usage in the church. It is therefore necessary for the church leadership to encourage the use of church group account, develop members’ enlightenment training programme on social media usage, and also advice on workable privacy and security issues on the social media websites. This will impact positively on the growth of the church.

Keywords: social media, church, decision variables, factor analysis, principal components

CHAPTER 1

1.0          Introduction

1.1           Motivation for Research Paper

1.2          Objectives for Research Paper

1.3          Methodology of Research

1.4          Organisation of Research Paper

CHAPTER 2

2.0         Literature Review

2.1          Understanding Social Media and Church

2.2         Impact of Social Media on Churches

2.4         Ways Churches Are Using Social Media

2.3         Advantages of Social Media on Churches

2.4         Disadvantages of Social Media on Churches

CHAPTER 3

3.0         Study of Performance Indices of Social Media on the Church

3.1          Performance Indices of Social Media Users

3.2         Performance Indices of Social Media Provider

3.3         Performance Indices of Church Leadership, Programmes and Policies

CHAPTER 4

4.0         Survey of Social Media Usage in Church and Performance Evaluation

4.1          Data Survey Techniques

4.2         Mathematical Model of Surveyed Data

4.3         Method of Sampling Adequacy

4.4         Evaluation of Social Media Performance on Church

CHAPTER 5

5.0         Conclusion

Reference