MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)


  • Department: Marketing
  • Project ID: MKT1247
  • Access Fee: ₦5,000
  • Pages: 54 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 353
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ABSTRACT 
Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest? 
The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc.  and the researcher also prefers solutions to these problems. 
Every business organization has its aim and objectives and the same involved in marketing of Church Services.   The concept of marketing mix are also applicable in Church Service like product putting, promotion and distribution (place). 
A number of past-related literatures examined by other studies as it relates to the application of marketing concept in Church Services.
Chapter three deals with the design of the study, the method used in collecting relevant data.   It also shows how questionnaire were distributed and the treatment of data and information gathered was analyzed and interpreted.  
Finally, the summary of findings, conclusion on the research and recommendation made by the researcher are all in chapter five.
If priests should put the recommendation made into practice, the marketing of Church Services should be improved and the priest should be trained before engaging in Church Services. 
 
TABLE OF CONTENTS

Title Page
Approval Page
Dedication 
Acknowledgment 
Abstract 
Table of Contents

CHAPTER ONE:INTRODUCTION
1.1Background of Study
1.2Statement of the Problem
1.3Purpose of Study
1.4Significance of the Study
1.5Research Question
1.6Delimitation 


CHAPTER TWO:LITERATURE REVIEW

CHAPTER THREE:     DESIGN OF RESEARCH AND METHODOLOGY 
3.1Assumption 
3.2Sources of Data 
(a) Primary Data
(b)Secondary Data
3.3Data Collection 
3.4Population of Study
3.5Sample Size Determination 
3.6Questionnaire Administration and Respondents 
3.7Method of Data Treatment and Analysis. 

CHAPTER FOUR:INTRODUCTION 
4.1Service of the Church 
4.2Rendering of Services Properly
4.3Measuring the Degree of Performance 
4.4The Reason why there is Poor Rendering of Church Service. 
4.5The Recommended Language
4.6The Cause of lack of Concentration
4.7The Cause of Noise in Church Service
4.8The Pastor should go for more Training 
4.9Research Question Analysis. 

CHAPTER FIVE:SUMMARY, CONCLUSION AND RECOMMENDATION 
5.1Summary of Findings 
5.2 Conclusion 
5.3 Recommendation 
Bibliography 
Appendix 

  • Department: Marketing
  • Project ID: MKT1247
  • Access Fee: ₦5,000
  • Pages: 54 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 353
Get this Project Materials
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