ABSTRRACT
The banking sector in Nigeria is in a state of rapid change. The nature and rate of change is a function of local market competitive circumstance as well as willingness to change traditional behavior management of bank in Nigeria being tested by deregulation interest competition, New technology and the introduction of new products .
This project work is aimed at investigation the various ways bank (Commercial banks ) market their New production which are ion form of service using united bank of African Plc (UBA) as a case study and identifying the problems and prospect of marketing of banking services which will enable us to identify than short coming and then to the problem ranging from lack of modern marketing and techniques to inadequate inefficient staff usually encountered while carrying out their legitimate dynamic function of bank marking in the economy . this study is percentile as five chapters viz.
Chapter one of this project contain the introduction of the research topic and other sub-items like the background purpose, statement of the problem, scope and commutation of the study and so on
Chapter two has to do with the literature review where the origin of banking was walked into and other like history of united bank for Africa Plc (UBA).
Here, the concept of making and its impact in banking industry publics and suggested solution for marketing in banking service etc.
Chapter three focus on the methodology sources of data population sample the condvadidity of the data and method of data analysis
Chapter five contain . the summary of finding antiunion and recommendation
TABLE OF CONTENCTS
Title page
Certification
Acknowledgement
Abstract
CHAPTER ONE
1.0 Introduction
1.1 Overview of study
1.2 Statement of the study
1.3 Significance of the study
1.4 Purpose off the study
1.5 Research question
1.6 Hypothesis of the study
1.7 Scope and limitation of the study
1.8 Limitation of the study
1.9 Definition of terms
CHAPTER TWO
2.0 LITERTURE REVIEW
2.1 Origin of banking
2.2 History of bank service
2.3 Characteristic of bank service
2.4 The concepts of marketing and its immpact on banking industry
2.5 The objective of marketing in banking
2.6 Need for marketing in banks
2.7 Banks marketing activities
2.8 How best to marketing bank services
2.9 Problem and suggested solution for marketing in bank services
2.10 New financial services of united bank for Afgrica polc UBA and their marketing strategies
2.11 Why the study is a novel
CHAPTER THREE
3.0 Introduction
3.1 Sources of data
3.2 Population and sample
3.3 Data collection instrument and produre
3.4 Limitation of validity of data
3.5 Method of data analysis
CHAPTER FOUR
4.1 Data presentation and analysis
4.2 Testing of hypothesis
CHAPTER FIVE
5.0 Summary of finding conclusion and recommendation
5.1 Summary of finds
5.3 Recommendation
Bibliography
Appendix I questionnaire
