ABSTRACT
The entire content of this project work concentrates on the effect of forecasting techniques on sales performance. The study was made with reference to Richbite and Confectioneries. Makers of all sorts of fast foods and confectioneries. Detailed information has been provided on the roles played by forecasting techniques, in the process of devicing or developing plan in various organizations. The study will serve as a tool for measuring different forms of forecasting techniques, there advantage and disadvantages. However, researchers can rely on this work to know the different problems militating against forecasting techniques and solutions have been provided on how to tackle the scourge. At the end of it all, readers, researchers and students will be able to know the effect of forecasting techniques on sales performs and how Richbite are coping with this technique on different market situations. The origin and development of Richbite is also provided.
TABLE OF CONTENTS
Title page - - - i
Declaration - - ii
Approval page - - iii
Dedication - - iv
Acknowledgement - - - v
Abstract - - vi
Table of contents - - vii
CHAPTER ONE
Introduction - - - 1
1.1 Background of the study - 4
1.2 Statement of the problem - - 5
1.3 Objectives of the study - - 7
1.4 Statement of hypothesis - - - 8
1.5 Significance of the study - - 8
1.6 Scope of the study - - - - 9
1.7 Limitations of the study - - - 9
1.8 Historical background of the case study - - 11
1.9 Definition of terms - - 13
CHAPTER TWO
Literature Review
2.1 Conceptual Definition of forecasting - - 15
2.2 Concept of forecasting techniques - - - 17
2.3 Importance of forecasting techniques - - - 19
2.4 Various forms of forecasting techniques - - 23
2.5 Distinction between sales and productivity - 32
2.6 Problems associated with forecasting techniques - 35
2.7 Effect of forecasting techniques on sales performance-37
CHAPTER THREE
Research Methodology
3.1 Research Design - - 41
3.2 Research population - - - - 41
3.3 Sample size and sampling technique - - - 42
3.4 Methods of data collection - - 42
3.5 Justification of method used - - 43
3.6 Methods of data analysis - - 43
3.7 Justification of instrument used - - - 45
CHAPTER FOUR
Data Presentation and Analysis
4.1 Data presentation - - 46
4.2 Data analysis - - - 52
4.3 Test of hypothesis - - - 53
CHAPTER FIVE
Summary of Findings, Conclusion and Recommendations
5.1 Summary of Findings - - 56
5.2 Conclusion - - - 57
5.3 Recommendations - - - 58
References
Index
