THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE
- Department: Mass Communication
- Project ID: MAS1167
- Access Fee: ₦5,000
- Pages: 71 Pages
- Chapters: 5 Chapters
- Methodology: Simple Percentage
- Reference: YES
- Format: Microsoft Word
- Views: 1,403
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ABSTRACT
This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGMENT V
ABSTRACT VI
TABLE OF CONTENT VII
CHAPTER ONE INTRODUCTION
1.1 THE HISTORY OF NIGERIAN AIRWAYS 7
1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEM 10
1.4 OBJECTIVES OF THE STUDY 12
1.5 SIGNIFICANCE OF THE STUDY 13
1.6 RESEARCH QUESTIONS 14
1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15
1.8 DEFINITION OF TERMS –CONCEPTUAL 16
1.9 DEFINITION OF TERMS OPERATIONAL 17
1.10 ASSUMPTION 18
1.11 LIMITATIONS OF THE STUDY 18
CHAPTER TWO
2.1 THE ORIGIN AND CONCEPT OF
PUBLIC RELATIONS 20
2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20
2.3 CORPORATE PUBLICS 24
2.4 CORPORATE IMAGE 31
2.5 SOCIAL RESPONSIBILITY 34
2.6 THE PUBLIC RELATIONS PRACTITIONER 38
2.7 SUMMARY OF LITERATURE REVIEW 40
CHAPTER THREE
3.1 RESEARCH METHOD 43
3.2 RESEARCH DESIGN 43
3.3 POPULATION AND SAMPLE 44
3.4 MEASURING INSTRUMENT 44
3.5 ANALYSIS 46
CHAPTER FOUR 47
CHAPTER FIVE
5.1 SUMMARY 62
5.2 RECOMMENDATIONS 63
5.3 CONCLUSION 65
BIBLIOGRAPHY 67
- Department: Mass Communication
- Project ID: MAS1167
- Access Fee: ₦5,000
- Pages: 71 Pages
- Chapters: 5 Chapters
- Methodology: Simple Percentage
- Reference: YES
- Format: Microsoft Word
- Views: 1,403
Get this Project Materials
