ABSTRACT
This research work looked into Effect of Environmental Scanning on Business Performance (The Study of Coca-Cola Company Enugu Depot). The major objectives of the study are to ascertain whether Coca-Cola Company engages in systematic environmental scanning, to identify the challenges associated with environmental scanning in the organization, to examine the benefits of environmental scanning in the organization and to ascertain whether the techniques used in scanning the organization are outdated. Data were collected through primary and secondary data sources. In carrying out the investigation through primary source, number of questionnaire were designed, while the secondary source included information from textbooks, journals and newspapers etc. the sample size which are 306 representing entire population of 1300 which was determined using Taro Yamene formula. The methods of statistical analysis included the use of tables, percentage analysis, while chi-square was used to test hypotheses formulated. The study led to major findings such as the techniques used in scanning the organization are outdated. The researcher recommends that the organizations should make use of current techniques in order to enhance the growth of the organization in Nigeria as a hole.
TABLE OF CONTENTS
Title Page ii
Certification iii
Dedication iv
Acknowledgement v
Abstract vii
Table of Contents viii
Chapter one: Introduction
1.1 Background of the Study 1
1.2 Statement of the Problem 7
1.3 Objectives of the Study 9
1.4 Research Questions 10
1.5 Research Hypotheses 10
1.6 Significance of the Study 10
1.7 Scope of the Study 12
1.8 Limitations of the Study 13
1.9 Definition of Special Terms 13
References
Chapter Two: Review of Related Literature
2.1 Conceptual Framework of the Study 17
2.2 Theoretical Framework of the Study 23
2.3 Historical Background of the study 26
2.4 Reviews According to the Objectives of the Study 28
2.5 Identifying External Environmental Variables 30
2.6 Analyzing the internal Environment 32
2.7 Influential Factors in the Task Environment 34
2.8 Determining Strengths and Weakness 35
2.9 Technique for Effective Environmental Scanning 37
References
Chapter Three: Research Design and Methodology
3.1 Research Design 41
3.2 Area of Study 41
3.3 Sources of Data 42
3.3.1 Primary Data 42
3.3.2 Secondary Data 42
3.4 Population of the Study 43
3.5 Sample Size Determination and Sampling Techniques 44
3.6 Methods of Data Collection 49
3.7 Validity of the Instrument 49
3.8 Reliability of Instrument 49
3.9 Methods of Data Presentation and Analysis 50
Chapter Four: Data Presentation and Analysis
4.1 Data Presentation 51
4.2 Test of Hypotheses 60
17.1 Discussion of Findings 70
Chapter Five: Summary of Findings, Conclusion and Recommendation
5.1 Summary of Findings 71
5.2 Conclusions 72
5.3 Recommendations 73
Bibliography
Appendix
Questionnaire
