ABSTRACT

This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media freedom. The scenario is not a lot different from centralized control. Government is urged to encourage free enterprise and allow a level playing field for private and public media firms. In carrying out this research project, the works of public relation experts was reviewed; questionnaires and interview were used to collect information.

TABLE OF CONTENTS 

Cover  Page …………………………………………………………………………..i

Title page .....................................................................................................................ii 

Declaration.. ……………………………………………………………………..…. iii 

Dedication ................................................................................................................. iv 

Approval…………..................................................................................................... v 

Acknowledgements ……………………...………………………………..……….. vii 

List of Contents………………………………………………………..….……..….viii 

Abstract ……………………………………………………………………………. ix 

CHAPTER ONE: Introduction       

1.1 Background of the Study………………………………………………………..1 

1.2  Statement of the Problem ……………………………………………………... 3 

1.3  Objectives of the Study ………………………………………………………...3 

1.4  Research Questions …………………………………………………………….3

1.5  Scope of the Study ……………………………………………………………..4  

1.6  Significance of the Study……………………………………………………… 4

1.7  Definition of Terms……………………………………………………………..4

CHAPTER TWO: Literature Review 

2.0 Preamble…………………………………………………………………………6

2.2 Theoretical frame work………………………………………………………….15 

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CHAPTER THREE: Research Methodology 

3.1 Research Design …………………………………………………………………17 

3.2 Population of the study…………………………………………………………..17 

3.3 Sample procedure ………………………………………………………………..17

3.4 Sampling size……..………………………………………………………………18

3.5 Validity of the Instrument……………………………………………..................18

3.6 Reliability of the Instrument……………………………………………………...19

3.7 Method of Data Collection …………………………………………………...….19

3.8 Method of Data Analysis………………………………………………………....19

CHAPTER FOUR: Data Presentation and Analysis 

4.1 Preamble  ………………………………………………………………………...20

4.2 Analysis of Respondents’ Biodata……………………………………………….20 

4.3 Discussion of Findings / Answers to Research Questions ………………………32

CHAPTER FIVE: Summary, Conclusion and Recommendations 

5.1 Preamble …………………………………………………………………………33 

5.2 Summary of Findings ……………………………………………………………33

5.3 Conclusion………………………………………………………………………..34

5.4 Recommendations ……………………………………………………………….34

References ………………………………………………………………………….. 35

Appendix …………………………………………………………………………….36

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