ABSTRACT
The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence.
Three hypothesis were formulated, to text for hypothesis
(a) Whether marketing strategies used by Jonatex lead to increase awareness of the company business.
(b) Whether marketing strategies used by Jonatex lead to increase of sales of the company.
(c) Whether marketing strategies used by Jonatex lead to the company’s increase of profit.
To solve, the problems both primary and secondary data were collected. The research instrument used in collecting data were questionnaires journals and magazines for secondary data while interviews were for primary data. The respondents comprised of the staff and the consumers of the company’s services.
In organizing and presentation of data collected, table’s percentages and frequencies were used. Data analysis and interpretation gave the following findings.
Most respondents agreed that marketing strategies used by Jonatex lead to awareness creation of the company. And also rated the quality of Jonatex print as been good, appealing inviting, enticing attracting and appending it with a moderate price.
Most of the respondents rate distribution channels used by Jonatex as being satisfactory most of the personnel respondents agreed that strategies used by Jonatex does not account for increase of profit for the company. While the marketing strategies used by Jonatex account for increase on sales.
Based on the findings, the researcher recommended that.
(1) As part of effort by Jonatex sales, the company should embark on designing the overall services delivery system, training and manpower development that will show remarkable improvement on there employees to help boost sales.
(2) The company should create more channel strategies to save customer’s time in terms of distribution & collection.
(3) As part of the effort by Jonatex to increase its profit, seminars and workshops with current and up of data information on how better the company should be more profitable than other photo processing firms, they should embark on practicing responsive/responsible marketing.
(4) Jonatex ultra modern colour lab should try more to maintain good customer relationship and embark more on practicing marketing culture.
The conclusion of the study, is that although Jonatex Lab, been successful within its short period of existence, because of its distribution strategies and better quality which have made the company to have competitive edge over its competitors.
TABLE OF CONTENT
Cover page
Title page
Approval page
Dedication
Acknowledgement
Abstracts
Table of contents
CHAPTER ONE
1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Formulation of hypothesis
1.5 Significances of the study
1.6 Limitation of the study
1.7 Definition of terms
CHAPTER TWO
2.1 Literature review
2.2 Characteristic of services
2.3 Marketing mix of services
2.4 Marketing concept and service marketing
2.5 Approaches to improving services productivity
2.6 Customers Daven approaches to improving productivity
2.7 Marketing strategy adopted in photo processing service
2.8 Ways of sourcing raw material as needs by Jonatex
CHAPTER THREE
3.0 Research methodology
3.1 Sources of data
3.2 Population of study
3.3 Sample size determination
3.4 Research instrument used
3.5 Questionnaire administration
3.6 Method of data analysis
CHAPTER FOUR
4.0 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation, analysis, and interpretation of data
Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings, recommendation & conclusion
5.1 Summary of findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
