MARKET ACCEPTABILITY OF LOCALLY MADE COSMETICS PRODUCTS (BEAUTY AIDS) IN NIGERIA, A CASE STUDY OF FEMALE CONSUMERS IN ENUGU URBAN


  • Department: Marketing
  • Project ID: MKT0852
  • Access Fee: ₦5,000
  • Pages: 30 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1,137
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ABSTRACT
In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban.
In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged.
In chapter two, the literature review, I discussed the meaning and nature of cosmetics, the origin of the subject area, the school of thought with the subject area, the school of thought relevant the problem of the study and different method of studying the problem.
In chapter three of this project I discussed the topic in data presentation, data analysis, recommendation and finally conclusion some of the reasons for accepting the locally made product are its availability, economical. Some of the reason for choosing foreign made cosmetics are it is reliable and it smoothes the skin etc.
 
TABLE OF CONTENT
Title i
Approval ii
Dedication iii
Abstract iv
Table of contents v

CHAPTER ONE
1.0 INTRODUCTION: 1
1.1 Background of the study 1
1.2 Problems Associated with the subject matter: 3
1.3 Problem(s) that study will be concerned with 4
1.4 The importance of studying the area: 6
1.5 Definition of important terms: 7
Reference (using APA method): 9

CHAPTER TWO
2.0 LITERATURE REVIEW: 10
2.1 The Origin of the subject area: 10
2.2 School of thought within the subject area: 11
2.3 School of thought relevant to the problem of study: 14
2.4 Different methods of studying the problem 17
2.5 Summary 18
References: 20

CHAPTER THREE
3.0 CONCLUSION: 21
3.1 Data presentation (High lights of the study): 21
3.2 Analysis of the data: 21
3.3 Recommendation: 23
3.3 Conclusion: 24
References: 26

  • Department: Marketing
  • Project ID: MKT0852
  • Access Fee: ₦5,000
  • Pages: 30 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1,137
Get this Project Materials
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