THE IMPACT OF STAFF CUSTOMER RELATIONSHIP, IN ENHANCING ORGANIZATIONAL IMAGE. A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC.


  • Department: Business Administration and Management
  • Project ID: BAM2294
  • Access Fee: ₦5,000
  • Pages: 58 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1,051
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ABSTRACT
Since the abstract is a précised summary of what is actually done in a project, it then means that the following information should be contained therein.
The topic under study and the location. The statement of problem. The research hypothesis also carried out, relevant literature reviewers of the carrying out this study. A questionnaire was designed with concrete validity and reliability.
Relevant data were collected from the respondents and analyzed accordingly. The following key findings were made and relevant recommendations put forward.
Based on the impact of staff customer relationship on an organization image. A case study of UBA Plc Enugu metropolis.
The key findings were
1. That there is poor counter services which causes delay.
2. Management is the cause of bank low performance.
Based on the finding, the researcher recommend that UBA Plc should employ an experienced and educated public relations officer who will control the affairs of the staff and the public.
Also they should computerized all their departments and train heir staffs etc.
 
TABLE OF CONTENTS
TITLE PAGE:
APPROVAL PAGE:
DEDICATION:
ACKNOWLEDGMENT
ABSTRACT
TABLE OF CONTENT
LIST OF TABLES

CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study
1.4 Scope of the study
1.5 Research question
1.6 Significance of the study
1.7 Limitations of terms
1.8 Definition of terms

CHAPTER TWO
REVIEW OF RELATED LITERATURE
INTRODUCTION
2.1 Public relations and staff customer relationship in UBA Nig Plc.
2.2 Effects of communication and staff customer relationship.
2.3 Attitude motivation and staff customer relationship.
Reference.

CHAPTER THREE 
RESEARCH DESIGNS AND METHODOLOGY
3.1 Research designs
3.2 Area of the study 
3.3 Population of the study
3.4 Sample and sampling technique
3.5 Reliability of the instrument
3.6 Validity of data collection
3.7 Method of data analysis
References 


CHAPTER FOUR 
DATA PRESENTATION AND ANALYSIS
4.1 Presentation and Analysis
4.2 Testing of Hypothesis
4.3 Summary of Result.

CHAPTER FIVE
DISCUSSION, CONCLUSION AND RECOMMENDATIONS
5.1 Discussion of results/findings
5.2 Conclusions
5.3 Implication(s) of research findings
5.4 Recommendations
5.5 Suggestions for further research
REFERENCES 
BIBLIOGRAPHY
APPENDIX 

  • Department: Business Administration and Management
  • Project ID: BAM2294
  • Access Fee: ₦5,000
  • Pages: 58 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1,051
Get this Project Materials
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