IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE PERFORMANCE OF HOSPITALITY INDUSTRY IN NIGERIA


  • Department: Business Administration and Management
  • Project ID: BAM2255
  • Access Fee: ₦5,000
  • Pages: 47 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1,427
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There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that the establishment of a good relationship with clients is the mainstay of having loyal customers that bring much business than non-loyal customers (Dowling, 2002). 

  • Department: Business Administration and Management
  • Project ID: BAM2255
  • Access Fee: ₦5,000
  • Pages: 47 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 1,427
Get this Project Materials
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