ABSTRACT 

The study is a descriptive survey designed to examine marketing concept as a tool for modern day banking in Nigeria.

The scope of the study is subjected around marketing concept as a tool for modern day banking in Nigeria. 

A case study of Eco bank Plc is used and the findings may not be valid for the whole banks in Nigeria, but by and large, 

what happens in Eco bank Plc in Ethiope East, Ethiope West and Sapele Local Government Area of Delta State can be said to apply to other commercial banks in Nigeria.