The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary data. The major data collection instrument is the questionnaire.
The data were presented in table as frequency distribution and analyzed with frequencies and percentage. Having analyzed the data, the two funding are: 1.The existing pricing policy has resulted in uniform prices by the “Big 8” and different prices by independent marketers. 2.The effects of the uniform pricing include: shortage of supplies relative to demand, diversion, bunkering and hoarding of petroleum products.
The conclusion is guided that deregulation of the down stream sector will improve the pricing system.
TABLE OF CONTENT
Title page Approval page Dedication Acknowledge Table of content List of table Proposal Abstract
CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of problem 1.3Objectives of the study 1.4Research questions 1.5Significance of the study 1.6Scope of limitations of the study 1.7Definition of terms. CHAPTER TWO: LITERATURE REVIEW 2.1The meaning and concept of price 2.2Determinants of price 2.3Pricing goals and objectives 2.4Flexibility in pricing 2.5Pricing models 2.6Pricing situation in Nigeria 2.7Uniform pricing and marketing of petroleum product in Nigeria
CHAPTER THREE: RESEARHC METHODOLOGY 3.1Research design 3.2Sources of data 3.3Population 3.4Sample size used 3.5Validation of instrument 3.6Data collection procedure 3.7Method of data analysis
CHAPTER FOUR: DATE PRESENTATION AND ANALYSIS 5.1Summary of findings 5.2Conclusion 5.3Recommendations Bibliography Appendix
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