ABSTRACT
This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.
In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:
Questionnaire, personal interviews, observations.
The analysis of this data collected revealed certain prospects and problems shows in the researcher’s presentation and analysis of data.
On that note, the researcher made the following findings
Trade fairs in Enugu stat were organized by Trade fair board have not been very efficient. Therefore call for improvement.
There is a general awareness about Trade fairs as very vital in the revitalization of the nation’s economy.
Trade fairs exhibitions have frequently organized that people are calling for its or regulation and control. Based on the above findings, the research made the following major recommendations participants in trade fairs must have clearly defined objectives for participation in trade fairs.
Scientific and technical ideas must be trade in our fairs rather than monetary transactions.
Emphasis should be made on purchase rather than immediate sales.
Finally, a body be established by government to control the frequency at which fairs are organized in Enugu state
TABLE OF CONTENTS
Title page ii
Approval page iii
Dedication iv
Table of content v
Abstract vii
CHAPTER ONE
1.1. Background to the study 1
1.2. Statement of the problem 4
1.3. Objectives of the study 5
1.4. Research questions 6
1.5. Significance of the study 6
CHAPTER TWO
2.0. Literature review 10
2.1. Management of trade fairs and exhibitions 10
2.2. Trade fair as a promotional tool 12
2.3 Economic importance of trade fair and
Exhibition 14
2.4 The impact of trade fair performance of a company. 15
2.5 The role of trade fir in Emily millionaire. 16
CHAPTER THREE
Research methodology 19
3.1. Sources of data collection 19
3.2. Population of the study 20
3.3. Determination of sample size 20
3.4. Sampling techniques 22
3.5. Instruments for data collection 22
CHAPTER FOUR
Presentations, analysis and interpretation of data 23
4.1. Presentations and interpretation of data. 23
CHAPTER FIVE
Summary of findings recommendations and conclusion 39
5.1. Summary of findings 39
5.2. Recommendations 41
5.3. Conclusion 43
Bibliography 44
Appendix 45
