TABLE OF CONTENTS
Page
Title page -------------------------------------------------------------------------------- i
Certification ----------------------------------------------------------------------------- ii
Dedication ------------------------------------------------------------------------------- iii
Acknowledgement ---------------------------------------------------------------------- iv
Table of contents ------------------------------------------------------------------------ vi
Abstract ----------------------------------------------------------------------------------- viii
CHAPTER ONE: INITORDUCTION
1.1 Background of the study --------------------------------------------------------- 1
1.2 Statement of the problem -------------------------------------------------------- 3
1.3 Objectives of the study ----------------------------------------------------------- 5
1.4 Research question ----------------------------------------------------------------- 5
1.5 Research hypothesis --------------------------------------------------------------- 6
1.6 Significance of the study --------------------------------------------------------- 6
1.7 Scope of the study ------------------------------------------------------------------ 7
1.8 Limitation of the study ------------------------------------------------------------ 7
CHAPTER TWO: LITERATURE REVIEW
2.0 Focus of the review --------------------------------------------------------------- 8
2.1 An overview of public relations ------------------------------------------------- 8
2.2 Public relations strategies -------------------------------------------------------- 12
2.3 Local government administration ----------------------------------------------- 13
2.4 Public relations and local government administration ----------------------- 15
2.5 Theoretical framework ------------------------------------------------------------ 20
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research design -------------------------------------------------------------------- 24
3.2 Population of the study ------------------------------------------------------------ 24
3.3 Sample size -------------------------------------------------------------------------- 24
3.4 Sample technique ------------------------------------------------------------------- 24
3.5 Instrument for data collection ----------------------------------------------------- 25
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