ABSTRACT

This project work examine the “impact of transportation cost on customer goods retail process”.

The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic.

The data generated were analyzed using descriptive statistical tool, mainly frequency distribution with accompanying comments.

The major findings made include:

1.Cost of transportation affects agricultural goods retailers than manufacture goods retailers.

2.Profit maximization was not always the desire for most dealers particularly those who have retired and set no retail business in order to avoid being ideal.  The reported recommended that:

dealers should strive to procure goods from the one source in order to develop transporters.

TABLE OF CONTENTS

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

CHAPTER ONE

INTRODUCTION

STATEMENT OF THE PROBLEM

OBJECTIVES OF THE STUDY

RESEARCH QUESTIONS

SIGNIFICANCE OF THE STUDY

SCOPE AND LIMITATION OF STUDY

CHAPTER TWO

LITERATURE REVIEW

THE GARRIKI MARKET

TRANSPORTATION OF GOODS

YAM SPECIES

YAM MARKETING AND DISTRIBUTION

NATURE AND OPERATION OF PHYSICAL DISTRIBUTION

MODULE FOR PRICE

DEFINITION OF TRANSPORT

YAM PRODUCING AREAS

CHAPTER THREE

RESEARCH METHODOLOGY

SOURCES OF DATA

PRIMARY SOURCE OF DATA

SECONDARY SOURCE OF DATA

POPULATION OF THE STUDY

DETERMINATION OF SAMPLE SIZE

CHAPTER FOUR

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

APPENDIX I

APPENDIX II

CHAPTER FIVE

SUMMARY OF FINDINGS

RECOMMENDATIONS

SUGGESTED AREAS FOR FURTHER STUDY

CONCLUSION 

BIBLIOGRAPHY