The Effect Of Advertising On The Demand For A New Product (a Case Study Of Maria Pure Water)
ABSTRACTAdvertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service.Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated problems, the purpose of this study was also discussed. The relevance of the top, the organization and to the society, the research questions from where the questionnaire was drawn and the scope of the study which is the area that the research work is expected to come.Chapter two dealt on the literature review. It is the review of relevant literature on advertising and marketing this study. An extensive service was carried out in order to know the different from of advertising that could be used to effectively market’s a company’s new product.Chapter three focused on the method used in getting information, the population of the study, the sampled used and the instrument of questionnaire construction because the population is large and it was not possible to cover it, then quote sampling techniques and used and the marketing department of the company was as the sample size for the study.Chapter four dealt on the analysis of data collected from the respondents on some related research questions.Although divergent was the will of the respondent yet the greater percentage were of the opinion that advertising in effective promote tool for marketing new products.Chapter five contains the summary of the research study, recommendation and the conclusion based on the conclusion.Some areas for further studies were also suggested for improvement of the study.TABLE OF CONTENTTitle page iApproval page iiDedication iiiAcknowledgement ivAbstract vTable of Content viCHAPTER ONEINTRODUCTION1.1 Background of the study 21.2 Statement of Problem 31.3 Objective of the study 91.4 Scope of study 101.5 Statement of Research Hypothesis 111.6 Research Methodology 111.7 Limitation of the study 131.8 Significance of study 141.9 Definition of Relevant Terms 151.10 Background information on Maria Pure Water 17References 20CHAPTER TWOLITERATURE REVIEW2.1 Concept of New Product 212.2 Concept of Marketing 262.3 Nature of Marketing 282.4 Marketing Media 332.5 Concept of Demand 362.6 Nature of Demand 372.7 Product life cycle concept and consumer 45References 49CHAPTER THREERESEARCH METHODOLOGY3.1 Research Design 513.2 Methodology 513.3 Population of study 523.4 Sample procedure/size 523.5 Instrument for Data Collection 543.6 Validation of the Instrument 543.7 Reliability of the Instrument 543.8 Methods of Data Collection 553.9 Method of Data Analysis 55References 56CHAPTER FOURPRESENTATION AND ANALYSIS OF DATA4.1 Data presentation and Interpretation 574.2 Data Analysis 614.3 Test of Hypothesis 63References 64CHAPTER FIVEFINDING, RECOMMENDATION AND CONCLUSION5.1 Finding 655.2 Recommendation 675.3 Conclusions 695.4 Suggestions for further research 71Bibliography 72Appendix I 74Appendix II 75