Irwin M. H. (2001) consumer behaviour and building marketing strategy defines consumer's behaviour as "the study of individuals, groups or organizations and the processes they use to select, secure, used and dispose of product, services or ideas to satisfy needs and the impact that these processes have on the consumer behaviour and the society. This is a broader-view of consumer behaviour that is the traditional one which focus much more on the buyer and the antecedents and consequences of the purchasing processes. This view will lead us to examine indirect influences and consumption decision as well as consequences that involved more than the purchaser and the seller. To recognize the marketing practice, successful marketing firms required extensive information and consumer's behaviour.