Abstract

Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory.

 The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is useed among the members of a social system on innovation can be adopted. The survey research method was used. Simple random sampling for obtaining information from respodents, while the usse of simple random percentage metod was used for the date analysis. Findings indicates that consumers pay attention to commercial advertisement with interest and food then entertaining and informative