Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. 

And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies.

Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quality of services provided. the bank employ marketing strategies like promotion pricing, distribution, production differentiation etc nowadays. This project therefore is out to find the extent to which they have employed marketing strategies and its impact on the banking habit of the inhabitants of Nigeria.

To attain the above, data was collected through secondary sources such as the intensive extraction of ideas and information from both published and unpublished materials, journals etc.

Title page 

Approval page 

Dedication

Acknowledgement

Abstract

INTRODUCTION 

CHAPTER TWO 

RESEARCH DESIGN AND METHOLOGY

CHAPTER FOUR