INFLUENCE OF ADVERTISING MEDIA ON CONSUMER’S CHOICE OF HOUSEHOLD PRODUCTS IN DELTA STATE
- Department: Marketing
- Project ID: MKT1080
- Access Fee: ₦5,000
- Pages: 132 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 1,144
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Chapter One Introduction
Background of Study
Statement of Problem
Purpose of the Study
Significance of Study
Research Questions
Scope of Study
Chapter Two Review of Literature
Conceptual Framework
Influence of Television Advertising on Consumer’s Choice of Household Products
Influence of Newspaper Advertising on Consumer Choice of Household Product
Influence of Billboard Advertising on Consumer’s Choice of Household Product
Influence of Transit Advertising on Consumer’s Choice of Household Products
Theoretical Framework of the Study
Related Empirical Studies
Summary of Related Literature Review
Chapter Three Methodology
Design of the Study
Area of the Study
Population of Study
Instrument for Data Collection
Validation of the Instrument
Reliability of the Instrument
Method of Data Collection
Method of Data Analysis
Chapter Four Presentation and Analysis of Data
Chapter Five Summary, Conclusion and Recommendation
- Department: Marketing
- Project ID: MKT1080
- Access Fee: ₦5,000
- Pages: 132 Pages
- Reference: YES
- Format: Microsoft Word
- Views: 1,144
Get this Project Materials
