Abstract
Adaptation is considered an appropriate response to climate change and variability, especially for
rural farmers. However, the farmers’ ability to effectively respond to climate change challenges
is determined by the quality of information available to the farmers and how easily the
information is accessed. The study sought to assess the information needs of rural farmers on
climate change. A total of I52 respondents were selected using multistage sampling technique.
Percentages, mean scores, standard deviations, factor analysis and multiple linear regression
model were used in data analysis and presentation. The findings show that all the respondents
indicated awareness of climate change. However, the knowledge score used indicated that none
of the respondents had high knowledge on climate change. The respondents’ major and
perceived reliable sources of knowledge were personal observations and friends. These
information sources according to the findings were useful especially on adaptation. The major
areas of information needs of the farmers on adaptation were use of improved varieties,
occupational diversification, use of weed tolerant varieties, change in timing of farm operations,
use of herbicides and pesticides and incorporating residue into the soil. However the findings
indicate that the following were the perceived major constraints to effective communication of
climate change: poor communication linkage between scientists, extension agents and farmers,
lack of proper enlightenment, lack of participatory approach to communication, poor use of local
dialect in translation and communication of climate change information jargon to rural farmers,
lack of communication facilities etc.

The respondents’ perceived strategies that can be used for
effective communication of climate change information were: use of vernacular through mass
media to disseminate climate change information, use of participatory approach in
communicating climate change information, incorporating the needs, perception and concern of
the target audience and ensuring relevance of information to the target audience, ensuring
reliability of information, use of credible experts who have knowledge of vernacular, and
bridging the communication gap between scientists, extension agents and farmers. Other
strategies include: use of local and religious leaders to disseminate climate change information,
use of local languages (dialect) and folks, use of audio visual aids and provision of timely
information, training of communicators of climate change information, strengthening agricultural
extension delivery system, provision of communication facilities by government to climate
change communicators, and use of service providers to disseminate climate change information
through short message service. The findings reveal that the following had significant influence
on knowledge level (p≤0.05): years spent in formal education, membership of social/religious
organization, number of climate change training, farm size, marital status, access to credit, and
climate change training.