A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour


  • Department: Mass Communication
  • Project ID: MAS1408
  • Access Fee: ₦5,000
  • Pages: 76 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 464
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This critical need to know how dramatic appeals and elements influence the audience is

the focus of this research work. This study therefore aims to examine the influence of

dramatic elements in product advertisements on the consumers’ when it comes to

purchase or buying decision. It will also establish if dramatic appeal in selected

advertisements aid retention and recall at the point of purchase.

  • Department: Mass Communication
  • Project ID: MAS1408
  • Access Fee: ₦5,000
  • Pages: 76 Pages
  • Reference: YES
  • Format: Microsoft Word
  • Views: 464
Get this Project Materials
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